A study has shown that 70% of consumer electronics (CE) purchases were influenced by Internet research.
The study was jointly conducted by the Consumer Electronics Association (CEA) and internet company Yahoo! and examined the path to purchase for five CE products: cell phones, computers, digital cameras, digital music players and televisions.
Their findings: as the price of a product increased, the amount of time a consumer spent researching that product also increased. Cellphones took the least amount of time at 9 hours, and the longest times spent researching was 15 hours on televisions. For those who bought consumer electronics products, the average amount of time spent researching online was 12 hours.
“Of the total $32.5 billion spent on the CE products tracked in this study, online research influenced a striking 77 percent or $25.1 billion,” the study said.