PMA Marketing Research: 7 Megapixels Now Preferred

Chart Showing Nov 2006 vs. Nov 2007 Camera Sales by Resolution

According to PMA Marketing Research, 7 megapixels now appears to be the preferred resolution among consumer camera buyers.

Figures indicate that 78% of cameras sold in November 2007 had resolutions of 7 megapixels and above while the rest had resolutions below that.

Compare that with November 2006 figures which showed a preference for 6-megapixel cameras, 49%, while 7MP and above got only 22% and those below 6MP had a 29% share.

Another significant fact is that in the U.S., cameras sold in November and December account for almost half of all cameras sold for the year. December is when camera sales is largest, but November points to what camera will be popular during the holiday season.


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.