Hasselblad is introducing a new pricing strategy and exhibiting a range of new high-end products at Photokina 2008. These include a new flagship camera, the H3DII-50, a versatile zoom lens in the HCD 4.0-5.6/35-90mm, and the HTS 1.5 Tilt and Shift adapter.
Hasselblad said the new H3DII-50 is the first camera on the market to feature Kodakâ€™s 50 megapixel sensor, measuring 36Ã—48mm and twice the physical size of the largest 35mm DSLR sensors. The company added that the H3DII-50 provides full 48mm coverage and has been designed to provide an ideal solution for commercial shooters, who demand the highest image resolution, and for any photographer who demands both creative flexibility and ultimate image quality. There is also an H3DII-60 in the pipeline, an even higher end camera that Hasselblad is launching in 2009.
The new HCD 4.0-5.6/35-90mm zoom lens according to Hasselblad, equals or outperforms even the legendary Hasselblad/Zeiss lenses, including the iconic CF 3.5/100mm and CF 5.6/250mm SA, considered by most experts to be the finest lenses ever made for professional photographers.
The HTS 1.5 Tilt and Shift Adapter allows photographers to use tilt and shift functionality with most of Hasselbladâ€™s existing or new HC/HCD lenses.
The previous model H3DII-39 now has a new price of $21,995 (H3DII-39 Multi Shot, $30,995) and the H3DII-31 a new price of $17,995. These cameras are available for immediate delivery. Priced at $27,995, the H3DII-50 is also available for immediate delivery and the H3DII-60, which will be priced at $35,495, will be available in April 2009. All camera systems will ship in the USA with a Hasselblad 80mm lens.