Canada Reports 26 Percent Spike in Digital Camera Sales

CITA Logo

Canada is reporting a 26 percent jump in digital camera sales in 2007, vastly overshooting a predicted 10 percent growth for the year.

The Canadian Imaging Trade Association (CITA) said the big disparity between predicted and actual growth was not a result of poor forecasting but a genuinely unexpected shift in consumer buying trends. CITA said Canadian consumers are upgrading to higher performance digital cameras much earlier and faster that what its members anticipated.

Camera manufacturers shipped more than 3.8 million digital cameras in 2007, up from 3 million in 2006 and 2.5 million in 2005. The group had originally forecast sales of 3.3 million cameras in 2007.

DSLR cameras posted the biggest growth at 45 percent, with 210,000 units shipped in 2007. In 2006, it was 50 percent.

[Site: CITA Canada]
[Via: DigitalHome.ca]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

One thought on “Canada Reports 26 Percent Spike in Digital Camera Sales

  1. brad

    No mention of a stronger dollar in this analysis? I bet more people are buying in Canada with the prices reduced to reflect the dollar shift, where they used to buy equipment in the ‘States before. It took a long time for the dollar shift to show up in store prices (certain lenses worked out to twice the price here for a while), but it’s finally there, and I think these numbers bear that out.

    Of course there might be real market growth as people rush to cash in before things change, but I doubt it’ll be sustainable.


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