Sandisk Corporation has launched a major retail expansion in India by introducing a broad line of products and tying up with new distributors.
Sandisk has formalized its distribution relationships with Ingram Micro, the world’s largest wholesaler of technology goods, and Rashi Peripherals, one of Indiaâ€™s largest IT distributors, to sell SanDisk products throughout the very large South Asian country.
The company earlier opened a flash memory design center in Bangalore, and appointed Manisha Sood, former general manager of digital capture and home printing for Kodak in India, as SanDisk country manager, sales and marketing. SanDisk said it intends to launch a wide range of products including MP3 players, mobile phone cards, USB flash drives and high-performance digital imaging cards.
It plans to start with 2,000 retail stores in the coming weeks and increase to 14,000-plus by the end of 2007 to increase its coverage of India.