Japan Camera Shipments Up 34 Percent in July

blank space


Japanese camera manufacturers shipped a total of 7.28 million units in July 2007, up 34.7 percent over the same month last year, indicating a surging popularity of digital SLRs, according to CIPA, the Camera & Imaging Products Association.

In dollar terms, the July shipments were valued at $1.323B, up 24.4 percent.

DSLRs alone shipped 581,522 units, a jump of 34.5 percent in July. By value, SLR camera shipments were up 16.3 percent at ¥33.146B or $286M.

Digital camera exports in July expanded 38.2 percent to 6.45 million units, while by value they totaled $1.150B, up 28.7 percent.

Within Japan itself, domestic shipments increased by 12.8 percent to 820,000 units valued at ¥20,037 million ($173M), an uptick of only 1.7 percent in money terms.

Digital camera exports to Europe jumped 38.5 percent, North America 37.8 percent, to the rest of Asia 30.9 percent.

[Source: CIPA, PDF 60KB]

Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.