Transcend Unveils 710 Digital Photo Frame

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Transcend 710 Digital Photo Frame

Flash memory maker Transcend is adding itself to a growing list of players in the ever-expanding digital photo frame market. Its maiden offering is the 710, a 7-inch item with a 480×234 resolution, quite modest in the face of 15-inchers from the other big players.

But the 710 is positioned in a sweet spot, within a price range and frame size most frequently bought by consumers.

With its feature set, the 710 may be able to compete well. It features a multi-card reader that instantly shows all pictures on SDHC/SD, MMC, MS, and CF cards as soon as you plug them in. Using a mobile phone? No problem. The reads those too, using an adapter. There’s also a USB host connector for those ubiquitous USB Flash drives.

Transcend says the 710 can showcase all of your favorite photos with background music and is highly configurable. Plus it has a rather generous 1GB of internal memory.

So, it looks good on paper. Now let’s see this baby hands on.


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.