Super Diamond Ixus Marks 10 Years of the Canon Ixus Line

Canon last night celebrated 10 years of the Ixus line by throwing a star-studded party-cum-fashion show and unveiling ten diamond encrusted Ixus cameras.

The ten diamond-encrusted IXUS cameras – one for each year – will be auctioned through eBay with all proceeds going to the Red Cross. One called the Super Diamond IXUS is worth €40,000 ($51,000) and encrusted with 380 diamonds. The other nine are His & Hers diamond Ixus cameras worth €3,500 ($4,500) each.

In the same party last night, Canon also reaffirmed its continued sponsorship of the London, Paris and Milan Fashion Weeks by launching “The Other Side of Fashion” – a collection of behind-the-scenes images taken by 100 style icons including Robert Cavalli, Donatella Versace and Christian Lacroix.

The fashion show also saw the launch of the three newest Ixus camera models: the titanium-bodied Digital IXUS 900 Ti with 10 megapixels, Digital IXUS 850 IS (7.1 megapixels), and the tiniest Digital IXUS i7 zoom.


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.