The new Sony Cyber-shot DSC-S800 is vintage Sony, of course â€“ the look, the feel, the styling â€“ classic Sony, but thereâ€™s one important difference. Take a closer look at the lens.
Itâ€™s no longer the usual Carl Zeiss lens; the markings say itâ€™s Sonyâ€™s own optics now. The company has manufactured its own lens for use in the S800.
The new Sony S800 offers 6x optical zoom, no longer the usual 3x, and the lens retracts cleanly into the body. With 8.1 megapixels, this promises to be one fine camera.
But why release it only in Europe? Is the new lens in short supply, or is Sony still unsure about how its new proprietary optics will be received by users? Will it deliver sharp images?
Weâ€™ll know the answer by the end of May, when the new S800 camera will start shipping.