Sony Introduces Affordable Cyber-shot S730 Compact

Sony Cyber-shot S730 Compact Digital Camera

The latest compact camera to come out of the Sony factory is the Cyber-shot S730, offering 7.2-megapixels, 3x zoom and a 2.4-inch LCD screen with wide viewing angle.

“Light, compact and beautifully easy to use” is how Sony describes the new camera which was designed as an affordable entry-level model, although no price has been revealed as yet.

In low light or cloudy days, Sony says the S730 can be set to ISO 1250 to shoot clear and blur-free images without using flash. A new multi-point autofocus mode ensures pin-sharp images, even when your subject is moving or isn’t in the centre of the frame, Sony adds.

The S730 also features an on-screen Histogram mode that displays image brightness in graphical form – useful if you’re fine-tuning exposure settings for the best possible results.

For the complete tyro in digital shooting, the Sony Cyber-shot S730 displays a handy guide for functions like flash, macro and self-timer settings. There’s also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial. The Sony DSC-S730 digital camera can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining.

The S730 will begin shipping in January 2008.

[Site: Sony USA]

Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.