PMA Reports 46% Jump in Jan06-Jan07 Print Volumes

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The PMA Monthly Printing and Camera Trends Report from January 2006 to January 2007 indicate an increase of 46 percent in the volume of prints made from digital camera images.

Of the total print volume, 47.8 percent were printed at home, 14.2 per cent were ordered online, 22.9 percent on minilabs, 13.7 per cent on photo kiosks and 1.5 per cent at the workplace or other sites.

PMA Monthly Printing Report Chart

The same report indicated a 32 percent growth in demand for digital cameras, while demand for analog cameras declined by 31 percent.

Almost 8 of 10 digital cameras sold in January were cameras of six million pixels or more. The entry megapixel level for new camera buyers continues to be at 6.0 to 6.9 megapixels – as this category represented the greatest share in sales, 43 percent, according to the PMA report.

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Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.