PhotoTools Pump Up Images Like Photoshop Actions on Steroids

PhotoTools by onOne Software

onOne Software’s PhotoTools is a Photoshop plug-in that utilizes the power of Photoshop Actions to provide a wide range of imaging tools including effects, corrections and production automation in a full-featured interface.

The new software can faithfully reproduce camera filters like neutral density, color correction and polarization as well as darkroom techniques and alternative processes like solarization, cyanotype and palladium printing as well as many paper toners. PhotoTools even includes cinema looks popularized by Hollywood movies.

Users can preview their chosen effect in PhotoTools before applying it, and they can also stack multiple effects on top of each other just like they would camera filters. Users can control the order of each effect and how they blend together for a truly unique look. In addition, these effects stacks can be saved so users can repeat them easily in the future.

Once a user has created their own signature look, they can use PhotoTools’ powerful batch processing engine to apply their look to an entire folder of images enabling them to vastly speed up their production with the ability to batch process files with multiple output formats of differing sizes, color spaces, names and even watermarks.

PhotoTools includes over 150 effects, corrections and styles that were designed with the help of professional photographer Jack Davis, who is also a Photoshop guru and instructor. This version of PhotoTools is available for a retail price of $160.

Then there’s PhotoTools Professional Edition ($260) featuring an additional 100 effects beyond the base version of PhotoTools. These additional effects were created by Jack Davis and professional photographer Kevin Kubota, creator of Kubota Artistic Tools Photoshop Actions and Digital Photography Bootcamp Instructor.

PhotoTools will be available in November but they are accepting pre-orders now.


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.