Pentax also took its turn today to announce its own new cameras, two of them in fact, the M40 and E40.
The Pentax M40 offers 8.0 megapixels (arenâ€™t we proud of our compacts today offering 8MP as standard?), 2.5-inch LCD, a metal body, Face Recognition and Shake Reduction. It retails for $200 and will ship next month.
The cheaper E40 ($150) packs 8.1 megapixels and also features Face Recognition technology and Digital Shake Reduction functions. In addition, this entry-level compact can run on AA batteries and is designed for simple and intuitive operation so that even beginners can enjoy photography effortlessly. This model will be available in September.