RCRD LBL (obviously SMS jargon for â€˜record labelâ€™) is now live online. They launched last Thursday, Nov. 15 as â€œthe first online music label offering free, sponsor-supported MP3s from established and emerging artists and labels across a variety of niches and genres.â€
RCRD LBL is a joint venture between Downtown Records (whose artists include the Cold War Kids and Gnarls Barkley) and Peter Rojas, co-founder and editor-in-chief of Engadget, the tech blog.
They pledge to constantly deliver new and exclusive MP3s from both well-known and upcoming artists in an effort to connect todayâ€™s artists with existing and new listeners. Downloads are perfectly free and legal.
Nikon is on board as a sponsor. Nikon will offer a custom designed photo widget on RCRD LBLâ€™s pages, allowing visitors of the Web site to view images taken of, and by, their favorite artists and musicians. Images displayed in the photo widget will be updated constantly, often by musicians who want to share their experiences from the road while on tour. Combined with blog posts from the artists and RCRD LBL staff, the Nikon photo widget will help build an interactive, multi-layered fan experience that will establish a deeper connection between musicians and their fans.