Kodak is digging in for a solid market footing in the UK and Germany by signing up allies to distribute its all-in-one inkjet printers.
In the UK, Kodak has struck a deal with electrical retailing giant DSG International PLC to exclusively supply the Kodak 5300 and 5500 all-in-one printers to British customers.
In Germany, Kodak linked up with consumer electronics trade chains Media Markt and Saturn Group to distribute the printers.
The Kodak printers will be available to German and British buyers beginning in June. The British price tag for the 5300 model is Â£139 ($276) while the 5500 will sell for Â£209 ($415). (In the U.S. the 5300 retails for $200, the 5500 for $300.)
The Kodak AIO printers tout lower-priced inks compared with other printer manufacturers.