If you put an affable lady blogger at the front office, will your company be as lovable?
Kodak thinks so, thatâ€™s why theyâ€™ve put the very likable Jenny Cisney, erstwhile Kodak information designer, up there as Chief Blogger, a position which is quite new in the staid corporate world, but not unheard of. Itâ€™s a significant move by Kodak.
Chief Blogger Jenny will provide daily oversight and creative guidance for the companyâ€™s two blogs â€“ “A Thousand Words” and “A Thousand Nerds” â€“ and, Kodak hopes, will boost the company’s social media presence.
She has worked with Kodak for 10 years and has been a valuable part of Kodakâ€™s blog team, helping to drive Kodakâ€™s blogging strategy, increase online traffic, and strengthen Kodakâ€™s online reputation.
Itâ€™s easy to love Jenny for her work. For her company however, it will take more than Jennyâ€™s work to bring back those Kodak moments from a bygone era.