Word from research firm IDC says sales of digital cameras this year grew twice as fast as expected and digital SLRs which are favored by professionals and photography enthusiasts will be more of a driver of the total market than previously thought as prices decline.
This can be gleaned from the latest IDC report in their â€œUpdated Worldwide Digital Camera Forecast.â€
IDC now sees global digital camera shipments growing by about 15 percent this year, double its previous forecast of 7.5 percent, reversing a trend of declining growth seen over the past four years.
Average prices for all digital cameras, ranging from entry level point-and-shoots to SLRs, are expected to go down by about 13 percent this year to $307 from $352 in 2006 according to IDC.
The market research firm said it boosted its growth outlook through 2011, with total units shipped seen at 138 million, up from an earlier expectation of 123 million. Prices are expected to decline to about $250 on average.