HP is keeping up with Web 2.0 by unveiling what it calls as Print 2.0, a package of new Web-based printing services, tools, enterprise applications and technologies.
HP Print 2.0 is also the companyâ€™s blueprint to capture a significant share of the 53 trillion digital pages estimated to be printed in 2010 alone â€“ an opportunity valued at more than $296 billion.
Print 2.0 has identified three key areas to accomplish HPâ€™s goals:
1. Make it easier to print from websites, such as blogs and travel sites, and bring new printing capabilities to online properties;
2. Extend the companyâ€™s digital content creation and publishing platforms â€“ for example, Snapfish and Logoworks â€“ across customer segments spanning from consumers to enterprises; and
3. Deliver a digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets.