Geeks: More Girls Now Than Boys

girls with gadgets

Did you know that women are increasingly becoming more tech savvy these days? A study made on a group of people under 30 (the so-called Generation X born between 1977 and 1994) by Vertis Communications reveals that 26% of the women plan to buy a PC within a year, compared to only 20% of the young men. Likewise, 25% of the women in that age group wish to purchase a cell phone with advanced features in the next 12 months, compared to 14 percent of total adults. 28 % of the young women want a digital camera compared to only 21 percent of the men in the same age group.

“As technology continues to become adopted into our everyday lives, we find younger women are becoming increasingly dominant users of media and high technology compared to their male counterparts,” says Jim Litwin, vice president of market insights at Vertis Communications.

With the revelation, advertising companies which have traditionally targeted men for electronic products are expected to refocus their ad campaigns more on the younger female population.


Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

One thought on “Geeks: More Girls Now Than Boys

  1. Michael

    “26% of women plan to buy a PC, compared to only 20% of the men”
    I don’t know the numbers, but I guess it is save to say that a huge percentage of the men already own a PC while a huge percentage of the women do not.
    So instead of becoming “increasingly dominant users” the women rather are starting to catch up.
    Basicalliy this looks to me like an article with no real statement, because it gives not enough information.
    This is not to say that women might become dominant users in the future, it is just that these numbers don’t really proof anything.

    Just my 2c