Fujifilm Velvia 50 is Coming Back

Fujichrome Velvia 50

Remember Velvia? That Fujichrome film from Fuji is coming back.

Fujifilm is re-launching the Fujichrome Velvia 50 in the UK market to emphasize the company’s continued commitment to the production and promotion of professional film.

Russ Gunn, Fujifilm Professional Product Manager said, “We have received many requests from photographers to restart manufacturing, as they had used Velvia 50 for many years and consider it unmatched in terms of quality and character.”

Production of Velvia 50 was stopped in 2005 when vital raw materials used in the production of the emulsion became unavailable. Gunn said their technicians are “working hard to develop substitute raw materials and new manufacturing technologies that enable us to restart production of this famous emulsion” in the spring of 2007. Substitute materials? I thought the Velvia 50 is coming back? Well, good luck, Mister Gunn.

[Via: PhotographyBLOG]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

3 thoughts on “Fujifilm Velvia 50 is Coming Back

  1. Kjell

    I surely hope that they bring the 50 back…along with the Kodak E series of slide films its the best i have ever used….
    Kjell :-)

  2. chris

    we’ll have to wait and see on this one, Kjell. we’re hoping the final product would be like the original. but with substitute materials…

  3. John W.

    So what are these mysterious, rare raw materials? I can’t see why they’d need to keep it secret if they’ve already used it up. Also, if nature photographers are largely to blame for the eradication of some natural material that is difficult or impossible to reproduce, then that would be ironic, to say the least.