The Fujichrome Velvia 50 for professionals is definitely coming back. The classic slide film â€“ noted for its distinctive high contrast, high saturation characteristics â€“ will make its comeback debut at the PMA 2007 Annual Convention and Trade Show in Las Vegas, NV., slated March 8-11.
The Velvia 50 has been a favorite among many pro shooters and enthusiasts since its introduction in the mid-80s because of its high color saturation, image depth and dramatic color reproduction. It was discontinued in 2005 because of difficulties in getting the raw materials.
But due to customer requests Fujifilm is manufacturing the Velvia 50 once again with substitute raw materials and new manufacturing technologies that will mirror the qualities of the original. Initial shipments could materialize this summer.
Will the new Velvia live up to expectations?