The Eastman Kodak Company continues to champion the cause of film with the release of the new EKTAR 100 photographic film for still photos. Kodak says the new film, with ISO 100 speed, high saturation and ultra-vivid color, offers the finest, smoothest grain of any color negative film available today.
This could be welcome news to holdover photographers who cling to the romance of film. Observes Kodak VP Mary Jane Hellyar, â€œIt is often the smallest details that mark the difference between a good photograph and one that stands out and becomes memorable. â€œ
She adds, â€œWith our new EKTAR 100 film, weâ€™ve created a film that helps the photographer capture unprecedented detail in remarkably vivid color. This film continues a Kodak tradition of providing photographers with the highest quality films that expand the range over which they can create outstanding images.â€
Kodak will host a panel at Photokina 2008, entitled â€œPro Photography: Whatâ€™s Film Got to Do With It,â€ featuring professional international photographers Pep Bonet, Amy Postle, Eddie Soloway, and Det Kempke and moderated by Prof. Dr. Rolf Sachsse. This diverse group of photographers will expound on how film, including the new EKTAR 100 Film, fits into their work and photography.