Cisco to Buy Flip Videocam Maker Pure Digital Technologies

Flip Video Cameras

Cisco Systems Inc says it will buy Pure Digital Technologies Inc in a stock swap worth $590 million.

Pure Digital is best known for its lineup of “Flip“-branded video cameras, all of which are based around CMOS image sensors, and feature fixed focus, fixed focal length lenses, 1.5” LCD displays, and built-in flash memory storage.

Despite their entry-level specifications, the Flip camcorder line’s combination of compact size, simplicity, good marketing and trendy touches like customizable body patterns has seen them selling 2 million units of the product.

Cisco intends to make Pure Digital a part of its Consumer Business Group. Cisco’s CBG was previously known by the Linksys brandname, after that company was acquired in 2003, and produces a range of home networking, storage and audio products.

[Via: Cisco]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

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