Coming in the heels of a report from Tokyo that Nikon has dislodged Canon as the number one camera maker, Canon Marketing Malaysia reports that they have achieved a 70% increase in sales this year compared to 2005. This is their highest so far in their 19 years of existence. The Malaysian arm of Canon attributes this increase with rising unit sales of Canon products and more efficient operations.
Liew Sip Chon, president and CEO of Canon Marketing also said, “Although there was only 5 per cent revenue growth due to declining price points, Canon notched a significant growth of 30 per cent in unit sales in five of our primary consumer and business products as well as hikes in market shares.” However, he did not disclose actual profit values or the absolute values of unit sales.
He said the company has met and surpassed several of the Key Performance Indicators (KPIs) set for 2006, especially on profitability and asset management.
Liew said Canon was a leader in unit market share for digital cameras at 23 per cent, digital single lens reflex cameras at 45 per cent, inkjet single function printers at 55 per cent and digital copiers at 30 per cent, again without disclosing the actual figures that those percentages represented.
Maybe Canon is whistling in the dark, not seeing that Nikon is already overtaking them.