Buy Canon A460, Donate to Red Cross UK

Red Canon Powershot A460 Digital Camera

Canon UK is donating £5 to the British Red Cross for every red Canon PowerShot A460 digital camera sold in Tesco stores. Money raised will be spent on first aid training, emergency equipment and home care services in local communities in the United Kingdom.

The Canon gesture is in support of the British Red Cross-Tesco Charity of the Year 2007 partnership to help raise £2million to fund crisis care in UK neighborhoods.

The camera maker had previously cooperated with the British Red Cross on three Canon celebrity photography competitions – Other Side of the Lens (2003), Other Side of Football (2005) and Other Side of Fashion (2006).

[Via: PhotographyBLOG]

Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.