The Association of Photographers (AOP) did their own calculations to find out that itâ€™s disadvantageous for Getty Images to sell $49 licenses for images across all licensing models (RM, RR, RF).
The AOP have added their voices to the opposition against Gettyâ€™s plan. It said, â€œThe launch of such a model means that photographers who currently have work with Getty will see a cut of around 95% on a like for like basis. It is the opinion of the AOP that such cuts do not represent a viable or sustainable business model for our Members.â€
The association adds that Gettyâ€™s plan to sell the images at very low rates will have a negative impact upon all rates, stock or assignment.
An international coalition of photographic trade associations, led by the Stock Artists Alliance (SAA) have earlier denounced Getty Imagesâ€™ $49 marketing initiative.