Action Images, the Reuters-owned specialist sports photography agency, has won the contract to provide photo coverage for the Sony Ericsson Womenâ€™s Tennis Association Tour beginning January 1, 2007.
The two-year WTA contract is the biggest yet for Action Images. Under the new deal, Action Images will shoot official assignments for the WTA and will also provide some images for sponsors and other commercial uses.
While the WTA photo deal is a lucrative opportunity for Action Images, Reuters is steering clear of business involvement in the sports coverage in the interest of objectivity. Action Images and Reuters use separate staffs to cover sports, though Reuters has the option to use Action Images pictures in its editorial products, like its photo wire service.
Photo: Jason Oâ€™Brien / Action Images