Singer Taylor Swift Promotes Sony TX7 Digital Camera

Singer Taylor Swift Promotes Sony TX7 Digital Camera

Sony has enlisted the help of four-time GRAMMY award-winning singer/songwriter Taylor Swift to sell its latest Cyber-shot digital cameras.

The ads with Taylor Swift focus on the features of the new $400 Cyber-shot DSC-TX7 digital still camera and its iSweep Panorama feature that captures ultra-wide panoramic shots in one easy “press and sweep” motion, a technology innovation currently only available by Sony.

Primetime advertising spots featuring Swift discovering that she can capture the breadth of her audience with the new TX7 camera will start airing today on NBC, FOX and CW, accompanied by digital and print ads carried out through June. Sony will also spread the word about the new digital camera commercial through social networks.


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.