Ricoh Unveils GR Digital III, Very Expensive

Ricoh GR Digital III Digital Camera

Ricoh today launched its GR Digital III compact camera, featuring a 28mm equivalent lens with f/1.9 as maximum aperture for improved low light performance. The fast lens makes it possible to shoot at faster shutter speeds even at lower ISO settings, Ricoh said, while the camera’s new image processing engine promises better noise reduction.

This update to Ricoh’s GR Digital II touts even faster shooting capabilities. With the Pre-AF function, focusing speed is further accelerated by adjusting the focus to match the movement of the subject. The new “full-press snap” function shoots at a preset distance for a one-push full-press of the shutter button. Ricoh claims up to five RAW images can be recorded in consecutive shooting and bracketing.

The Ricoh GR Digital III will be available in the UK in August for the steep price of £530 or about US$870.


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.