PMA: Digital Print, Camera Sales Growing

Photo Marketing Association

The Photo Marketing Association (PMA) says more prints are being made from digital photos, and more digital cameras are being sold this year. It said the total volume of digital prints grew 65 percent through the year ending June 2006, with retail printing accounting for 44.3 percent of the printing volume.

Digital camera sales are also going strong. According to data from the NPD Group released by PMA, digicam sales are up 18 percent in units and 9 percent in dollars through July versus the same period in 2005. Six-megapixel cameras are showing phenomenal growth: a whopping 456 percent through July of this year, and accounting for 26 percent of all cameras sold.

Prices of digital cameras with 6 megapixels or less are falling, with 5-megapixel units dropping 9 percent in dollars, 4-megapixel cameras dropping 62 percent and 3-megapixel models sliding 88 percent versus the same period last year.


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.