Nikon has launched â€œYour Day in 140 Seconds or Lessâ€ video contest which offers a $100,000 grand prize. This is part of the first ever â€œNikon Festival,â€ a new marketing campaign to celebrate the current popularity of content creation shared through social media.
Nikon advertising star, Ashton Kutcher, will contribute to the Nikon Festival by sharing his personally shot video taken with the D5000, which captures his recent visit to Africa. The Festival will be supported by a national TV broadcast and online advertising campaign and will run through the end of the year.
The Festival video submission period begins November 10 and will be open for entries for a six-week period. Entrants are challenged to create videos in 140 seconds or less, capturing the essence of a day in their life, whether funny, profound or inspirational.
[Site: Nikon Festival]