Nikon USA has a redesigned website featuring a visual user interface that utilizes images to display information about Nikonâ€™s products and services. The homepage, for example, displays very appealing photos taken by Nikon users complete with the photographerâ€™s name, camera used and the photoâ€™s EXIF data.
Nikon said the new site emphasizes their strong commitment to photography. It also offers visitors the opportunity to give feedback and suggestions about the siteâ€™s content and usability to help define the evolution of the site over the coming months and years. (They really do not know what to do with it yet, so suggestions are welcome.)
The new site, according to the company, will be a continually evolving forum with the addition of an innovative blog called â€œYour Shotâ€ that encourages users to comment and share their ideas to improve the Web siteâ€™s design, interface and content.