Good old Kodak is not just about pretty photos, of course. They are now also helping Napa Valley wine producers protect their brands â€“ and their customers â€“ from fake wines.
Colgin Cellars, HL Vineyards, Vineyard 29 and Staglin Family Vineyard are employing Kodak security solutions to guard against counterfeit wine.
The companyâ€™s anti-counterfeiting technology is called Kodak Traceless, a forensically invisible authentication technology that protects against fraud and counterfeiting. Kodak says it is easy to implement and integrates into a wide range of materials with no disruption to product design or production processes.
It is basically a printing solution that works with Kodak special printers and just about any printer you have. The other element of the security solution is Kodakâ€™s proprietary marker material that can be mixed with printing inks or the printing media itself, and it can be detected or read only by Kodakâ€™s own Traceless Readers.
Kodak said the security solution can be tailor-made for individual clients and is virtually impossible to reverse-engineer.