Kodak to Launch Inkjet Printers with Cheaper Ink

Kodak EasyShare Printer

After ten years of hesitation, struggling photo giant Eastman Kodak is finally getting into the inkjet printer market, and they are going into it big time.

Kodak’s new photo printers, to be launched in March, could be real winners – thanks to its ground-breaking nano particle pigment-based technology. But the real ace up their sleeve is Kodak’s cheap ink.

The company will sell its ink for about $25, far less than the $60 to $80 ink available in the market today. Now, everybody knows the razor-and-blade tactic of most if not all printer manufacturers, and the profit margin they’re enjoying with their proprietary ink.

Printer manufacturers are making as much as 75% profit on the sale of ink cartridges, according to market analysts. Printer ink is a $32 billion market worldwide.

Kodak’s entry into the photo printer business is expected to have an impact on the pricing policy of most printer manufacturers.

[Via: USA Today]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

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