After ten years of hesitation, struggling photo giant Eastman Kodak is finally getting into the inkjet printer market, and they are going into it big time.
Kodakâ€™s new photo printers, to be launched in March, could be real winners â€“ thanks to its ground-breaking nano particle pigment-based technology. But the real ace up their sleeve is Kodakâ€™s cheap ink.
The company will sell its ink for about $25, far less than the $60 to $80 ink available in the market today. Now, everybody knows the razor-and-blade tactic of most if not all printer manufacturers, and the profit margin theyâ€™re enjoying with their proprietary ink.
Printer manufacturers are making as much as 75% profit on the sale of ink cartridges, according to market analysts. Printer ink is a $32 billion market worldwide.
Kodakâ€™s entry into the photo printer business is expected to have an impact on the pricing policy of most printer manufacturers.
[Via: USA Today]