Nikon has launched a new advertising campaign throughout Europe, â€œI AM Nikon,â€ incorporating television, print and digital media. Most of the commercials were shot using he video capable Nikon D3s DSLR camera.
The TV spots, which premieres in the UK over the Easter weekend from 2nd â€“ 5th April 2010 on ITV, Channel Four and Channel Five, were shot on location in Egypt, Germany and Spain over nine days by Ralf Schmerberg.
The print advertising campaign was shot by Sven Jacobsen on location in South Africa using Nikon D3X camera, with NIKKOR 35mm, 85mm and 28-70mm zoom lenses.
[Site: I AM Nikon]