Hasselblad today announced their new H4D lineup of medium format cameras: the H4D-60 and H4D-50, updating the H3D series in their stable of high-end cameras.
The H4D-60 features True Focus with APL (Absolute Position Lock), which makes auto-focus substantially easier and more accurate for photography professionals, according to Hasselblad.
The company claims there are focusing issues with multi-focus points that are clustered at the center of DSLR cameras, which still requires shifting the camera to reframe with a resulting loss of focus.
The H4D-60 overcomes this, said the company, by utilizing a â€œmodern yaw rate sensor technology to measure angular velocity in an innovative way.â€ Hasselblad says the APL processor accurately logs camera movement during any re-composing, then uses these exact measurements to calculate the necessary focus adjustment, and issues the proper commands to the lensâ€™ focus motor so it can compensate.
The Hasselblad H4D-60 will begin to ship in November 2009 with a retail price of â‚¬28,995 or about US $42,500. The H4D-50 will be priced at â‚¬19,995 or about $29,300 when it comes out in Q1 2010.
[Site: Hasselblad USA]