After a couple of years in the making, the Eye-Fi wireless memory card is finally here. Read todayâ€™s press release here. But isnâ€™t it already late in the market?
When the Eye-Fi idea was first introduced, it was a hot idea; this was a time when computers did not have built-in card readers and built-in Wi-Fi capability. The idea of an SD card with its own wireless capability seemed novel and groundbreaking, even convenient.
But Wi-Fi now comes standard with every new desktop PC or laptop. Eye-Fi is effectively rendered redundant in todayâ€™s environment.
Still, at $100 for a 2GB Eye-Fi SD memory card (a similarly-sized Kingston SD card sells for half as much), the Wi-Fi capability is there. And it might appeal to some people.
Eye-Fi is marketing its product to people who subscribe to photo sharing sites like Flickr and PhotoBucket, saying the wireless SD card makes uploading photos directly from your camera to the Web a very easy process. Watch their video and be amazed at how seemingly simple it is.
But shouldnâ€™t you select and process your photos first before uploading it? And how fast can it upload from your camera? Does it offer a real advantage now? Canâ€™t a normal SD card do the same inside the memory slot of your Wi-Fi-equipped PC?