US Photobook Market Sees Rosy Days Ahead

Kodak Photobooks

A new US Photobook Market Report from Futuresource Consulting says the US photobook market is expected to post healthy growth this year, with demand projected to reach nearly 17 million units in 2009, up from close to 12.5 million in 2008.

“In value terms, the US photobook market is establishing itself as a significant contributor to industry revenues,” says Joanna Wright, Senior Market Analyst, Futuresource Consulting, “with our projections showing a market value of close to $540m US dollars by the end of 2009.

Online remains the channel of choice for most consumers, accounting for 70% of volume last year, the report indicated. However, the retail element is growing strongly and will play its part in further developing the photobook segment and raising consumer awareness.

With current and forthcoming product launches like the Kis photobook kiosk, duplex printing equipment from Kodak, Fuji and Noritsu, and a number of new software features from companies like Lucidium, HP, Rocketlife and DNP, there is now a growing emphasis on developing the retail angle.

[Source: Futuresource Consulting]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

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