Majority of digital SLR camera owners now are women. According to the 2007 PMA U.S. Digital Imaging Survey, women now comprise 51 percent of DSLR owners and these women belong to households who have annual incomes of $75,000 or more. These households are also almost twice as likely to have children under 6 years old.
While male DSLR users are a little more spread out across income groups and family demographics, women are more likely to use DSLRs for family picture taking than men, according to the study.
Dimitrios Delis, PMA Marketing Research Director, says â€œretailers should illustrate the added benefits of using DSLRs in family picture taking when targeting women consumers.â€
The study also reveals that 62 percent of all digital camera owners are women, while the men comprise only 38 percent.
[Source: 2007 PMA U.S. Digital Imaging Survey]