China Sourcing reports that digital camera shipments from Greater China â€“ mainland China, Hong Kong and Taiwan â€“ will hit 80 million units when the year 2007 is over.
This figure represents a 27 percent increase year-on-year. Greater China accounted for more than 73 percent of global shipments in 2006. It is forecast to take a greater market share in 2007, as manufacturers gear up to increase production and exports.
China Sourcing is a research-based trade forecasting service by Global Sources. Says Mark A. Saunderson, president of Global Sourcesâ€™ Electronics Business Unit, â€œGreater China manufacturers are increasingly targeting mid- to higher-end markets with feature-rich products and competitive pricing. This trend has weeded out many entry-level companies, leaving a more robust manufacturing base.â€
According to the report, more than 65 percent of Greater Chinaâ€™s manufacturers are preparing for an increase in output by expanding production capacity in the next 12 months. Over half of these companies expect to achieve this by upgrading existing facilities or investing in new factories.