Fujifilm has earned kudos at PMA 2007 for its FinePix IS-1 infrared digital camera. The Digital Imaging Marketing Association presented its DIMA Innovative Digital Products Award to the IS-1 for its innovation in infrared photography.
The FinePix IS-1, which was announced last January, is an SLR-style point-and-shoot digital camera capable of taking photos in the infrared (IR) light spectrum. It is especially useful in law enforcement to solve crimes by capturing evidence not easily seen by the human eye.
The DIMA Awards, under the Photo Marketing Association (PMA), recognize products or services that are technologically innovative or first of their kind.