Nikon Joins “America at Home” as Sponsor

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Nikon today announced its sponsorship of America at Home – one of the most ambitious projects ever undertaken to document and photograph the everyday lives of Americans at their homes.

Starting this week, 100 of the world’s top photojournalists will fan out across the United States to capture pictures of people at home. They will be joined by millions of amateur photographers around the nation.

Nikon, in association with, will provide 100 COOLPIX S51c Wi-Fi enabled digital cameras to photographers, allowing them to easily shoot and send their pictures wirelessly from wherever they may be.

America at Home is produced by former Time, Life and National Geographic photographer Rick Smolan in partnership with IKEA. In the past, Smolan and his team of renowned magazine and newspaper photo editors have successfully produced such notable projects as A Day in the Life of America: America 24/7, 24 Hours in Cyberspace, and One Digital Day.

[Site: Nikon USA]

Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.