The 4th edition of Big Bucks: Selling Your Photography by Cliff Hollenbeck is now available from Amherst Media. The new book offers solid advice to professional photographers who want to go into their own business. It guides them on how to get the necessary funding, attract clients, stay out of legal trouble, and rake in the dough.
Big Bucks, 4th ed. covers the following:
â€¢ How to create a sound business plan that will appeal to lenders;
â€¢ How and when to apply for copyrights for images;
â€¢ What is covered in the typical model release; how to set and collect fair rates;
â€¢ How to reach out to potential stock markets (and how to find an agency that can make doing just that a little easier);
â€¢ What type of images theyâ€™ll buy, and much more.
This fourth edition provides all of the wit and wisdom Hollenbeck is known for, making complex subjects like legal responsibility, taxes, and marketing anything but dull. The book also features new discussions on how digital technology impacts the creative and marketing sides of this business.