If youâ€™re a beginning photographer and you have your eyes set on making it as a professional, you have to master not only the technical and artistic aspects of your craft but also the business and marketing side of things. After all, you have to have a market to sell to to have a business to take care of.
The blog Pixelated Image has a post on what promises to be a series of articles on some of the essential marketing stuff a photographer can use to bring his service to the market.
The first of this self-promotion series is about identity, defining yourself as a photographer and who you will be to your prospective market.
Find out what you do best and concentrate on it. Focus on headshots if thatâ€™s what you do best. Then ask yourself, â€œWhat sets me apart from other photographers?â€ to find your Unique Selling Proposition or USP.
Read more on this via the link below.
[Via: Pixelated Image]