InfoTrends: Pro Digital Images Up 8½ Percent

InfoTrends 2007 Chart

A study by InfoTrends indicates that the percentage of total digital images captured by pros has grown from 82% in 2006 to 89% in 2007. Implication: software makers and print solution providers should chase this opportunity.

The study also point to the fact that over 90% of professional digital images captured are saved and stored. Meaning: pro photographers will need help managing their image workflows and backing up their work.

The market for image management tools is wide open according to InfoTrends, and storage media vendors have yet to fully capitalize on this opportunity by committing more of their marketing dollars to the professional photographer segment. The survey also shows year-over-year changes in the production of proofs and final prints, which has implications for photo labs, retailers, and printer vendors.

“It’s particularly interesting to note that 83% of professional photographers are using the Web as part of their business and about 30% use an online photo service provider,” says Ed Lee, Director at InfoTrends.


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.