Hasselblad has launched a public beta version of Phocus, its own proprietary Raw conversion software for Hasselblad images. It is available for download for registered users.
Phocus features include digital lens corrections for color aberration, distortion and vignetting; Hasselblad Natural Color Solution for perfect colors; and MoirÃ© removal based upon filtering of raw data which preserves image detail.
Please note that a beta version may contain bugs and this should be taken into account if you are using it for actual production work. Hasselblad recommends making backup copies of your 3F files.
[Site: Hasselblad USA]