Hasselblad Launches Phocus Public Beta

Phocus by Hasselblad

Hasselblad has launched a public beta version of Phocus, its own proprietary Raw conversion software for Hasselblad images. It is available for download for registered users.

Phocus features include digital lens corrections for color aberration, distortion and vignetting; Hasselblad Natural Color Solution for perfect colors; and Moiré removal based upon filtering of raw data which preserves image detail.

Please note that a beta version may contain bugs and this should be taken into account if you are using it for actual production work. Hasselblad recommends making backup copies of your 3F files.

[Site: Hasselblad USA]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

Sekonic Studio Auto II Light Meter Model L-448 picture
Sekonic Studio Auto II Light Meter Model L-448
Vintage WESTINGHOUSE Studio One CAMERA LIGHT picture
Vintage WESTINGHOUSE Studio One CAMERA LIGHT
11x14 Large Format Studio Camera picture
11x14 Large Format Studio Camera
Vintage Hollywood Studio Light..bardwell...vintage...industrial.. picture
Vintage Hollywood Studio Light..bardwell...vintage...industrial..
Vintage Photogenic Studio master II Flash Power With Lamp On Wheels. REDUCED picture
Vintage Photogenic Studio master II Flash Power With Lamp On Wheels. REDUCED