Hasselblad Announces New H4D Medium Format Cameras, Says Your DSLR Focus is Deficient

Hasselblad H4D Medium Format Camera

Hasselblad today announced their new H4D lineup of medium format cameras: the H4D-60 and H4D-50, updating the H3D series in their stable of high-end cameras.

The H4D-60 features True Focus with APL (Absolute Position Lock), which makes auto-focus substantially easier and more accurate for photography professionals, according to Hasselblad.

The company claims there are focusing issues with multi-focus points that are clustered at the center of DSLR cameras, which still requires shifting the camera to reframe with a resulting loss of focus.

The H4D-60 overcomes this, said the company, by utilizing a “modern yaw rate sensor technology to measure angular velocity in an innovative way.” Hasselblad says the APL processor accurately logs camera movement during any re-composing, then uses these exact measurements to calculate the necessary focus adjustment, and issues the proper commands to the lens’ focus motor so it can compensate.

The Hasselblad H4D-60 will begin to ship in November 2009 with a retail price of €28,995 or about US $42,500. The H4D-50 will be priced at €19,995 or about $29,300 when it comes out in Q1 2010.

[Site: Hasselblad USA]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

Leica IIIg Camera (860159) With Smmicron 50mm f2 Collapsible Lens (1365622) picture
Leica IIIg Camera (860159) With Smmicron 50mm f2 Collapsible Lens (1365622)
Camera case for Leica IIIg a1402 picture
Camera case for Leica IIIg a1402
Vintage Leitz Leica Hektor 4,5/13,5cm M39 Screw Mount Lens. Used. Clean. picture
Vintage Leitz Leica Hektor 4,5/13,5cm M39 Screw Mount Lens. Used. Clean.
Near Mint Overhauled Leica M3  Double Strok Black New Repaint From Japan 1154-06 picture
Near Mint Overhauled Leica M3 Double Strok Black New Repaint From Japan 1154-06
Beautiful Leitz Leica Nickel Elmar, Ekurz,  5cm F3.5. 1935. Collectors Item  picture
Beautiful Leitz Leica Nickel Elmar, Ekurz, 5cm F3.5. 1935. Collectors Item