Fujifilm Camera Ad Campaign Goes Into High Gear for the Holidays

Fujifilm Logo

Fujifilm North America Corp is ramping up its camera ad campaign for the 2010 holiday season, by extending the reach and scope of Fujifilm’s branding campaign that began this summer, as well as continue its momentum in growth of digital camera business.

The new campaign includes a commercial for Fujifilm’s line of long zoom digital cameras, “Zoom Your World,” shot by famed director Francoise Vogel and Paranoid U.S. production company. It will be seen on national network and cable television, from November 14 through December 22, featuring the FinePix HS10 and S-Series digital cameras, hitting TV’s highest-rated primetime programs, such as: Glee, Survivor, CSI Miami, House, Dancing with the stars, Extreme Makeover: Home Edition, Desperate Housewives, The Amazing Race, Hawaii Five-O, and The Mentalist. The spot will also be seen on key NFL games, FOX and CBS NFL Today and early morning news on ABC and FOX affiliated stations.

“Our goal in creating this campaign was to raise Fujifilm brand awareness to drive sales and service to our retail partners in a consumer-friendly way, as well as support the trade to enhance sell through,” said Ron Gazzola, vice president marketing and operations, Electronic Imaging Division, FUJIFILM North America Corporation.

[Sit: Fujifilm USA]

Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.