Digital Camera Sales to Reach 122 Million Units by 2010

Global Industry Analysts, Inc.

The digital camera marketplace looks set for a continuing boom. According to the research firm Global Industry Analysts, Inc., the world digital camera market is projected to reach 122 million units by the year 2010, extending the upward trend for the industry since digital cameras started about a decade ago.

The growth is driven by widespread consumer awareness, lifestyle trends and growing compatibility among equipments because of standardization.

The study also indicated a strong growth in the Asia Pacific region due to the growing affluence of its population.

The world digital camera market is dominated by the United States and Europe with a combined share of over 59%, estimated for the year 2007. In the 2MP to 5MP digital camera market, European sales are estimated at 7 million units. Global sales in the above 5 MP digital camera market are expected to grow over 50% through the period 2001-2010. Europe, Germany and the United Kingdom, together, account for nearly 43% of the market for digital cameras.

The big players in the industry include Canon Inc, Fujifilm, Samsung, Eastman Kodak Company, Sony Corporation, Toshiba America Inc, Sanyo Electric Co Ltd, Nikon Corporation, Olympus, Polaroid, Leica Camera, Panasonic, Casio Computer Co Ltd, Hewlett-Packard Company, and Vivitar Corp.

[Source: PRWeb via CameraTown.com]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

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