Polaroid (the nameâ€™s still alive) has launched the PoGo Instant Digital Camera, an all-in-one digital camera and photo printer. Take a picture, and in under a minute it comes out as a full-color minuscule business card size 2×3-inch print.
While the print is not the same size as the Polaroid you and I knew (picture was 3×3 1/8â€, and the whole frame itself was 3 Â½ x4 Â¼ inches; there was also a 4×5 Polaroid print), Zink â€“ the company that animates the Polaroid name â€“ says this is the digital version of the traditional instant camera.
Nah, itâ€™s not the same. The PoGo will have to carve out a niche for itself, not replace good old Polaroid.